At MMS Fitness
our tone of voice is an embodiment of our vision and values — one that radiates empowerment and a commitment to helping individuals on their journey towards optimal health and peak performance. We are results-driven and want our language to communicate this, speaking clearly and concisely at all times.
Inspiring
Exercise is accelerated through encouragement. We therefore aim to inspire and motivate individuals to take charge of their fitness through our words, reminding everyone that every step towards a healthier lifestyle is a step towards a stronger, more confident
Innovative
Research and science underpin our innovation, enabling us to safely push boundaries and set new standards in the fitness industry. As such, our words reflect the forward-thinking nature of our products, always seeking to enhance the fitness experience
Inclusive
Inclusivity is at the heart of a happy and healthy community. We never discriminate and want to welcome as many people as possible into the MMS Fitness family. To do this, our tone is welcoming and embracing — ensuring that every individual, regardless of their abilities or background, feels valued and empowered when engaging with our brand and our equipment.
Stylish
We understand that style and fitness can coexist harmoniously. Our words communicate the effortless fusion of fashion and fitness to show that achieving health and wellness goals doesn’t mean compromising on your appearance or personal style.
Community-Driven
We believe in the power of community. Our tone communicates the spirit of togetherness — acknowledging that our customers are not just consumers but part of a vibrant, passionate community that shares the same values.
Confidence-Building
Exercise is one of the key building blocks to confidence and self-acceptance. We passionately believe in the transformative power of fitness, so our words are poised to instil confidence and inspiration in our customers, reminding them of the key benefits of each and every workout.
We aren’t just an exercise equipment provider — we are a trusted partner and voice in the health and fitness industry that recognises the effects of exercise can be optimised through the right tools. Our tone of voice therefore plays a leading role in achieving our brand’s ambitions. Through the power of the written word, we strive to connect with and uplift our community as we guide them on their health and wellness journey.